Terms of Use


The following agreement (“this Agreement”) describes the terms and conditions on which the University of Exeter (“the University”) offers you access and use of material found on this website (“the Website”) and the Ice Flows app (“the App”) (collectively “the Service”). By using the Service you accept and agree to be bound by the Terms and Conditions of Service. The University only grants you the rights contained in this Agreement in consideration of your acceptance of the Terms and Conditions of Service. The Service is provided free of charge solely for purposes that are non-commercial and conducive to education, teaching, learning, private study, and/or research. You agree not to use the Service for any commercial, business or resale purposes, and the University has no liability to you for loss of profit, loss of business, business interruption, or loss of business opportunity.

All intellectual property rights in and to the Service are either owned by or licensed to the University. You acknowledge that this Agreement does not assign or transfer ownership, title or interest of the intellectual property rights in the Service to you.


Privacy Policy


To understand how users engage with the Service, aid development and fix bugs, each time you visit the Website or use the App the following information may be collected: the type of mobile device or browser you use, your mobile operating system and information about the way you use the App such as how many times you use the application, how long you use it for and how far you progress through the game. The University may share such information with the developers of the Service InHouse Visuals and third parties who are under contract to act for the University. Such information however will be anonymous and will not enable you to be identified.

The University uses ‘Google Analytics’, a web analytics service provided by Google Inc to enable it to analyse how the Website is used. This means that information about your use of the Website may be transmitted to Google Inc. This information does not enable you to be identified and is not considered privacy intrusive. More details on the information Google Analytics collects and how this is used can be found at “How Google uses data when you use our partners' sites or apps”, (located at www.google.com/policies/privacy/partners/).

The University uses ‘Unity Analytics’, an app analytics service provided by Unity Technologies Inc to enable it to analyse how the App is used. Details of the information that Unity Analytics collects and how it is used can be found at the following link: http://unity3d.com/legal/privacy-policy.

You can stop all collection of information by the App easily by uninstalling the App, or by ceasing to visit or use the Website.

Please note that the Service is the outcome of a research project conducted at the University. In accordance with normal academic practice, the University may also share aggregated anonymised information about usage of the Service in reports to demonstrate impact and disseminate research results.

Any changes to the University’s privacy policy in the future will be posted on this page. You should revisit the page from time to time to review any amendments. If you have any questions on the privacy policy or the Service please contact iceflows@inhousevisuals.com

This Agreement and the relationship between you and the University shall be governed by and construed in accordance with English law. You and the University agree that any dispute arising out of or in connection with this Agreement will be subject to and within the jurisdiction of the English courts.


Contact us


If you have any questions regarding privacy while using the Application, or have questions about our practices, please contact us via email at iceflows @ inhousevisuals.com .